Unlocking Business Growth with SAP CX: AI-Driven Innovations for E-Commerce and CRM

October 5, 2021

SAP provides a range of insightful blogs and resources on its SAP Customer Experience (CX) solutions. These blogs cover various topics, including artificial intelligence (AI), customer relationship management (CRM), and the integration of CX tools to drive business growth.

For instance, SAP’s CX innovations emphasize the use of AI tools such as the AI Shopping Assistant, which enhances customer interaction on e-commerce platforms by offering detailed product recommendations through natural conversation. Other AI-driven tools, like predictive forecasting and AI image creation, help businesses personalize experiences, improve marketing strategies, and boost sales performance.

Additionally, SAP CX blogs discuss how businesses can use SAP Commerce Cloud to remain agile while maintaining compliance, and how AI can help in areas like conversational messaging and predictive product recommendations.