Success Story: Mada Gypsum

August 19, 2024

Company

Industries: Industrial Automation

Headquarters: Ras Al Khaimah

Project Duration: 8 months

Solution Landscape: SAP Cloud for Customer, SAP S/4 HANA

Website: http://www.madagypsum.com

Partner: KDAX Technologies (Previously known as Kady Innovations Solutions DMCC)

www.KDAXTechnologies.com

Executive Overview

Mada Gypsum co is part of Al Rajhi Holding. Mada Gypsum was established in 2005, located in Yanbu and producing gypsum plasters and plasterboard. Production capacity plaster – 150 000 to per year. Production capacity plasterboard – 10 million m2 per year

Business Transformation

  • Wanted to manage contacts, sales & marketing processes, and need to improve the performance of staff
  • Wanted to manage operational tasks including sales forecast
  • Wanted to manage sales process like Inquiry, Quotation in efficient way.

The Resolution

  • Implement CRM Sales, Marketing process
  • Integration with Outlook.
  • Integration with BNC.
  • Integration with Excel.
  • Campaign specific offers in sales-call

Key Benefits

  • Implement CRM Sales, Marketing, and customer interaction center (CIC) management
  • Integration with Genesis system
  • Call list Management with over 2000 calls per day
  • Complaints auto resolutions
  • Sales Web-UI Modification for call center agents

Campaign specific offers in sales-call